This is part 2 of a series about using story banks to effectively and efficiently achieve public relations goals. In the remaining series articles, I will share sample questions to pose to your stakeholders. Since higher education is near and dear … [Read more...]
Using Story Banks to Effectively and Efficiently Achieve PR Goals – Part 1
This is part 1 of a series about using story banks to effectively and efficiently achieve public relations goals. The concept is simple yet very effective. Basically, a story bank is a compilation of stakeholder profiles that you can use, when … [Read more...]
Penn State: Lessons on Accountability, Leadership and Responsibility
I sent the following email message to my team a few weeks ago: Good evening, colleagues! Please print this article and bring it with you to our next team meeting. Thank … [Read more...]
Advice to Rising Communication Stars: Part II
I was recently asked by a friend and colleague to offer advice she might share with emerging female leaders in the public relations field. Please see part I of my advice, which focused on interpersonal communication. Part II focuses on effective … [Read more...]
Advice to Rising Communication Stars: Part I
I was recently asked by a friend and colleague to offer advice she might share with emerging female leaders in the public relations field. This is what I came up with. Following are effective communication tactics I have learned and practice each … [Read more...]
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