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Using Our Secret Weapon to Achieve Integrated Marketing Communications Goals

April 6, 2015 by LCA Leave a Comment

At the community college I am honored to serve, we are fortunate to have an Office of College Advancement (OCA) team full of high-performers. The OCA team handles many functions, including from alumni affairs and advertising, alumni affairs, … [Read more...]

Filed Under: Business Communication, Employee Relations, Leadership Strategies, Reputation Management Tagged With: Advice, Business, community colleges, leadership, marketing, public relations, Relationships, Students

How to Not Get Stuck with a PR Firm that Sucks

March 1, 2015 by LCA Leave a Comment

With limited PR and marketing budgets, it important that colleges and universities use those funds responsibly and strategically. That means hiring high-performers, using effective strategies and tactics and hiring the right PR and marketing … [Read more...]

Filed Under: Business Communication, Public Relations Strategies and Techniques Tagged With: Advice, Business, community colleges, marketing, public relations

10 Ways to Develop and Maintain Healthy Personal and Professional Relationships

May 2, 2012 by Linnie Carter Leave a Comment

My presentation at a recent women’s conference in North Carolina, “10 Ways to Develop and Maintain Healthy Personal and Professional Relationships,” was so well received, I thought I should share the highlights with you. … [Read more...]

Filed Under: Leadership Strategies Tagged With: Advice, African American women, leadership, Mentoring, professionalism, Relationships, Women, Workplace performance

Linnie’s Advice to Future Public Relations Professionals, Part 11: Final Thoughts

February 15, 2012 by Linnie Carter Leave a Comment

Part 11 concludes the series of posts taken from my interview by a PR student working on a course paper.  Question: Is there any other advice you would like to inform upcoming public relations majors about? … [Read more...]

Filed Under: Career Advice Tagged With: Advice, Business, Communication, higher education, public relations, Students, Written communication

Linnie’s Advice to Future Public Relations Professionals, Part 10: Misconceptions about Public Relations

February 8, 2012 by Linnie Carter Leave a Comment

Part 10 continues the series of posts taken from my interview by a PR student working on a course paper. Question: Do you consider that there are any misconceptions about the public relations profession? … [Read more...]

Filed Under: Career Advice Tagged With: Advice, Business, crisis communication, Penn State, public relations, Publicists, Students

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