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Nine Strategies for Establishing Yourself As a Thought Leader in Your Profession and Field

October 15, 2018 by LCA Leave a Comment

On Oct. 5, 2018, I presented during the 2018 PASSHE Women’s Consortium Annual Conference. I presented “Women, Gender and Social Media: Emerging African-American Female Thought Leaders” and discussed Luvvie Ajayi, Demetria Lucas, Tamika Mallory and … [Read more...]

Filed Under: Leadership Strategies, Public Relations Strategies and Techniques, Reputation Management, Social Media Strategies and Techniques

Using Our Secret Weapon to Achieve Integrated Marketing Communications Goals

April 6, 2015 by LCA Leave a Comment

At the community college I am honored to serve, we are fortunate to have an Office of College Advancement (OCA) team full of high-performers. The OCA team handles many functions, including from alumni affairs and advertising, alumni affairs, … [Read more...]

Filed Under: Business Communication, Employee Relations, Leadership Strategies, Reputation Management Tagged With: Advice, Business, community colleges, leadership, marketing, public relations, Relationships, Students

Penn State: Lessons on Accountability, Leadership and Responsibility

November 23, 2011 by Linnie Carter Leave a Comment

I sent the following email message to my team a few weeks ago: Good evening, colleagues! Please print this article and bring it with you to our next team meeting. Thank … [Read more...]

Filed Under: Reputation Management Tagged With: Accountability, Ethics, expectations, leadership, morals, Penn State, responsibility, team, values

Treasuring Your Reputation and Brand

June 29, 2011 by Linnie Carter 2 Comments

While in a restaurant drive-thru recently, I noticed two bumper stickers on the vehicle in front of me. I couldn’t resist photographing the bumper stickers and sharing them with you. Interesting, huh?  … [Read more...]

Filed Under: Reputation Management Tagged With: brand, Communication, leadership, marketing, public relations, reputation

Free Advice for Arnold, Anthony, Tiger and Tiki

June 15, 2011 by Linnie Carter 4 Comments

Arnold Schwarzenegger. Anthony Weiner. Tiger Woods. Tiki Barber. Like many societal ills, adultery knows no bounds. People of all races, ethnicities, educational levels and socioeconomic backgrounds commit adultery. And they lie to cover it up. And … [Read more...]

Filed Under: Reputation Management Tagged With: Anthony Weiner, Arnold Schwarzenegger, Communication, crisis communication, public relations, Tiger Woods, Tiki Barber

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