Part 11 concludes the series of posts taken from my interview by a PR student working on a course paper.
Question:
Is there any other advice you would like to inform upcoming public relations majors about?
Answer:
Yes, following is my advice for PR professionals:
- Read a lot
- Master AP style
- Master the English language
- Learn how to write news releases and other tactics
- Learn how to develop, implement and evaluate PR campaigns
- Learn how to use multimedia to achieve PR goals
- Learn how to use social media to achieve PR goals
- Learn how to effectively network
- Have multiple sources of income so that when one dries up, you will have at least one more
More advice can be found in three blog articles that I wrote:
Life Lessons from Linnie
Advice to Rising Communication Stars, Part 1
Advice to Rising Communication Stars, Part 2
What advice would you offer future PR professionals?
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