At the community college I am honored to serve, we are fortunate to have an Office of College Advancement (OCA) team full of high-performers. The OCA team handles many functions, including from alumni affairs and advertising, alumni affairs, … [Read more...]
How to Not Get Stuck with a PR Firm that Sucks
With limited PR and marketing budgets, it important that colleges and universities use those funds responsibly and strategically. That means hiring high-performers, using effective strategies and tactics and hiring the right PR and marketing … [Read more...]
Ethical Issues in Fundraising
Ethical Issues in Fundraising Introduction Fundraising for nonprofit organizations is challenging, but it is particularly tough when the economy sours. Professional fundraisers receive pressure from all types of stakeholders – their … [Read more...]
10 Aspects That Made Our 50th Anniversary Gala Unique
Last year, the community college I am fortunate to serve celebrated its 50th anniversary. The year-long celebration was truly collaborative and included all of our stakeholders, including students, employees, alumni, board members, donors and the … [Read more...]
From student to alumni: Sustaining support after graduation
One of the challenges we face in the world of community college fundraising is developing philanthropic relationships with our students and sustaining those relationships as students transition to alumni. Although the most … [Read more...]
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