Linnie Carter & Associates LLC - Public Relations, Marketing, Fundraising, Executive Services

Are There Gaps in Your Institutional Advancement Office or Foundation?

I’m excited to offer you an assessment that can help you answer this question. If you’re a leader in higher education, please use the assessment to identify any gaps in your advancement office or foundation and then develop a plan to resolve them. For example, you may determine you need to hire a consultant or request additional resources. You may use this tool to prove that need to the president and/or board of your institution. Read the rest of this article »

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Ethics vs. Fundraising Goals – You Decide

Fundraising for nonprofit organizations is challenging, but it is particularly tough when the economy sours. Professional fundraisers receive pressure from all types of stakeholders – their bosses, board members and, in some cases, donors and the benefactors of the philanthropy. There is pressure to meet fundraising goals and even exceed them. Facing these stressors, professional fundraisers increasingly encounter ethical dilemmas. They have to decide what is more important – their ethics or their job. Read the rest of this article »

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Community College Fundraising: The Good, Bad and Ugly

I had the pleasure of working with community colleges for more than eight years, during which I led public relations, marketing and fundraising efforts and reported to community college presidents. Was the work rewarding? Absolutely! Was it challenging? Yes! Were there bad and ugly aspects of it? No doubt about it! Read the rest of this article »

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Why a Donor Communication Plan is Vital

I have worked in the public relations and fundraising professions for many years, and I continue to be grateful for how closely these two professions are linked. Both professions are about relationship building and communication, and there are many of us who are comfortable in both worlds. Read the rest of this article »

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Why Ask Why?

In the Loop with Linnie has been a work in progress for quite some time. I decided to take the leap, since I have a lot to say. Don’t believe me? Just ask my family and friends. I hope you will agree that what I have to say is valuable, and if you do find the information valuable, I hope you will take a few minutes to let me know. Read the rest of this article »

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