Guest Blogging: Are You Game?

Whether we’re talking about brick-and-mortar businesses or virtual businesses, networking is key to successful marketing. In the virtual world, guest blogging is a great way to network and make those connections. Why? Having a guest post on your blog is like introducing your friends to each other or recommending a book to a fellow reader. You know your friends will get along, and they trust your recommendation. If you accept a guest blogger on your site, you are essentially recommending that person’s site to your readership. Read the rest of this article »

How Can We Stay Abreast of Social Media Trends?

Following is an excerpt from an e-mail message that I recently received. (Please note that identifying information has been removed to protect the author’s privacy.)

Hi Linnie:

It was a pleasure meeting you and listening to your story at the luncheon this past Friday. It is so wonderful to witness women such as yourself really making their mark in life.  Read the rest of this article »

A Simple Game Plan to Get Started with Social Media

If you are new to social media, it can be overwhelming. It’s new, it changes every day and its impact and effectiveness are often difficult to measure. So how can someone interested in building his or her personal brand do so using social media?  Read the rest of this article »