With limited PR and marketing budgets, it important that colleges and universities use those funds responsibly and strategically. That means hiring high-performers, using effective strategies and tactics and hiring the right PR and marketing … [Read more...]
From student to alumni: Sustaining support after graduation
One of the challenges we face in the world of community college fundraising is developing philanthropic relationships with our students and sustaining those relationships as students transition to alumni. Although the most … [Read more...]
Effectively Using a Treasure Hunt to Achieve PR, Marketing and Enrollment Goals
This past summer, a philanthropic movement took the world by storm when anonymous donors started leaving cash for others to find. I wondered what motivated these anonymous people to change strangers’ lives with these random acts of … [Read more...]
Linnie’s Advice to Future Public Relations Professionals, Part 11: Final Thoughts
Part 11 concludes the series of posts taken from my interview by a PR student working on a course paper. Question: Is there any other advice you would like to inform upcoming public relations majors about? … [Read more...]
Linnie’s Advice to Future Public Relations Professionals, Part 10: Misconceptions about Public Relations
Part 10 continues the series of posts taken from my interview by a PR student working on a course paper. Question: Do you consider that there are any misconceptions about the public relations profession? … [Read more...]
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