This is part 4 of a series about using story banks to effectively and efficiently achieve public relations goals. In the remaining series articles, I will share sample questions to pose to your stakeholders. Since higher education is near and dear … [Read more...]
Using Story Banks to Effectively and Efficiently Achieve PR Goals – Part 3
This is part 3 of a series about using story banks to effectively and efficiently achieve public relations goals. In the remaining series articles, I will share sample questions to pose to your stakeholders. Since higher education is near and dear … [Read more...]
Using Story Banks to Effectively and Efficiently Achieve PR Goals – Part 2
This is part 2 of a series about using story banks to effectively and efficiently achieve public relations goals. In the remaining series articles, I will share sample questions to pose to your stakeholders. Since higher education is near and dear … [Read more...]
Using Story Banks to Effectively and Efficiently Achieve PR Goals – Part 1
This is part 1 of a series about using story banks to effectively and efficiently achieve public relations goals. The concept is simple yet very effective. Basically, a story bank is a compilation of stakeholder profiles that you can use, when … [Read more...]
PR in the Public Sector
Lydia Fink-Cox, our guest blogger, is a technical communicator and freelance writer and editor. A proud Michigan native, she currently resides in Kalamazoo with her husband and two children. Linnie is pleased to have Lydia as a guest … [Read more...]