This is a question-and-answer series related to community college fundraising. This is article one of the series. Question: How do you ensure that your board members know what your foundation’s mission is? Can you provide an example? Answer: … [Read more...]
How to Not Get Stuck with a PR Firm that Sucks
With limited PR and marketing budgets, it important that colleges and universities use those funds responsibly and strategically. That means hiring high-performers, using effective strategies and tactics and hiring the right PR and marketing … [Read more...]
Effectively Using a Treasure Hunt to Achieve PR, Marketing and Enrollment Goals
This past summer, a philanthropic movement took the world by storm when anonymous donors started leaving cash for others to find. I wondered what motivated these anonymous people to change strangers’ lives with these random acts of … [Read more...]
Using Story Banks to Effectively and Efficiently Achieve PR Goals – Part 6
This is part 6 of a series about using story banks to effectively and efficiently achieve public relations goals. In the remaining series articles, I will share sample questions to pose to your stakeholders. Since higher education is near and dear … [Read more...]
Using Story Banks to Effectively and Efficiently Achieve PR Goals – Part 5
This is part 5 of a series about using story banks to effectively and efficiently achieve public relations goals. In the remaining series articles, I will share sample questions to pose to your stakeholders. Since higher education is near and dear … [Read more...]