This is article two of a three-article series. The purpose is simple: To help you to be more efficient. Better efficiencies lead to more effectiveness. More effectiveness can result in better productivity. Give these tips a try. You have nothing to … [Read more...]
Improving Efficiency At YOUR Organization – Article 1
This is article one of a three-article series. The purpose is simple: To help you to be more efficient. Better efficiencies lead to more effectiveness. More effectiveness can result in better productivity. Give these tips a try. You have nothing to … [Read more...]
A Q&A Series about Community College Fundraising – Article 3
This is a question-and-answer series related to community college fundraising. This is article three of the series. Question: Have you ever used your college president or a board member to help you set fundraising goals? Can you provide an … [Read more...]
Using Our Secret Weapon to Achieve Integrated Marketing Communications Goals
At the community college I am honored to serve, we are fortunate to have an Office of College Advancement (OCA) team full of high-performers. The OCA team handles many functions, including from alumni affairs and advertising, alumni affairs, … [Read more...]
How to Not Get Stuck with a PR Firm that Sucks
With limited PR and marketing budgets, it important that colleges and universities use those funds responsibly and strategically. That means hiring high-performers, using effective strategies and tactics and hiring the right PR and marketing … [Read more...]