This is a question-and-answer series related to community college fundraising. This is article five of the series.
Question: How do you get your staff members to share institutional knowledge? Can you provide examples?
Answer: We have built a great advancement team at the college. At the college, advancement includes advertising, alumni affairs, branding, fundraising, grants, graphic design, marketing, photography, public relations, publications, scholarships, special events, sponsorships, videography and website development. The division is comprised of five departments: (1) Development and Alumni Relations Department, (2) Financial Analysis and Reporting Department, (3) Grants and Corporate Relations Department, (4) Integrated Marketing Communications Department and (5) Website and Multimedia Resources Department. The five departments are not siloed and work extraordinarily well together. Colleagues willingly share institutional knowledge, because they are bound by a common goal – to make the college a better place than they found it. Also, we have retreats eight out of the 12 months each year. During these retreats, we have activities that encourage collaboration across the five departments. Also, those managers who report to me, the vice president of college advancement, meet on a regular basis with me and without me. Finally, the Development and Alumni Relations Department and Grants and Corporate Relations Department meet regularly without me. These activities ensure colleagues are collaborating, strategizing and achieving goals across departments; getting to know each other better; communicating about joint projects; establishing and agreeing upon goals, deadlines and responsibilities; and addressing issues when they arise. The result of this sharing of institutional knowledge is fundraising success, which benefits our students.