Part 7 continues the series of posts taken from my interview by a PR student working on a course paper.
How do you come up with ideas for new PR campaigns?
At Linnie Carter & Associates LLC, we develop PR campaigns for clients and the company. Once clients tell us their goals, we take the lead in developing the PR campaigns and share the campaign plans with clients for their input and buy-in. We also develop PR campaigns for new services provided by Linnie Carter & Associates LLC. For example, we are offering internships, webinars and two new services. We have PR campaigns for all four of these initiatives.
How do you develop ideas for PR campaigns?