This is part 6 of a series about using story banks to effectively and efficiently achieve public relations goals. In the remaining series articles, I will share sample questions to pose to your stakeholders.
Since higher education is near and dear to my heart, I will use questions related to higher education stakeholders. However, the questions can be tweaked and used for different types of stakeholders in different industries.
Here is a sampling of story bank questions you might pose to alumni:
- When did you graduate from the college and with what degree?
- What made you decide to attend the college?
- What did you like most about the college?
- What do you want the community to know about the college and its impact on the area?
- In addition to your degree from the college, what other educational degrees, if any, have you obtained? Please include your major and the awarding institution.
Do you use story banks? What other questions might you have for alumni?
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