This is part 4 of a series about using story banks to effectively and efficiently achieve public relations goals. In the remaining series articles, I will share sample questions to pose to your stakeholders.
Since higher education is near and dear to my heart, I will use questions related to higher education stakeholders. However, the questions can be tweaked and used for different types of stakeholders in different industries.
Here is a sampling of story bank questions you might pose to donors:
- How did you become affiliated with the college?
- What inspired you to give to the college?
- What do you hope your gift will accomplish?
- What would you say to others interested in giving back to their community?
- What would you tell others about the college and its impact on the community?
Do you use story banks? What other questions might you pose to donors?
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