This is part 3 of a series about using story banks to effectively and efficiently achieve public relations goals. In the remaining series articles, I will share sample questions to pose to your stakeholders.
Since higher education is near and dear to my heart, I will use questions related to higher education stakeholders. However, the questions can be tweaked and used for different types of stakeholders in different industries.
Here is a sampling of story bank questions you might pose to faculty and staff:
- What classes do you teach? (faculty)
or
What are your title and main job responsibilities? (staff) - What inspires you to come to work every day? And why?
- How do you engage students and excite them about learning? (faculty)
or
How do you interact with students and excite them about attending the college? (staff) - What is one of your best moments as an employee at the college?
- If you could write your own epitaph, how might it read?
Do you use story banks? What other questions might you ask of faculty and staff?
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