This past summer, a philanthropic movement took the world by storm when anonymous donors started leaving cash for others to find. I wondered what motivated these anonymous people to change strangers’ lives with these random acts of … [Read more...]
Linnie’s Advice to Future Public Relations Professionals, Part 6: Preparing for Public Relations
Part 6 continues the series of posts taken from my interview by a PR student working on a course paper. Question: How do you go about signing new contracts and gaining new clients for your firm? Answer: To sign new contracts and gain new … [Read more...]
Super Bowl PR Faux Pas
I have to admit that I am not a sports fan. I typically watch games on TV to keep my husband company or attend games to enjoy the company of friends. In fact, when my husband and I made plans to attend a professional football game in November 2010, I … [Read more...]
Guest Blogging: Are You Game?
Whether we’re talking about brick-and-mortar businesses or virtual businesses, networking is key to successful marketing. In the virtual world, guest blogging is a great way to network and make those connections. Why? Having a guest post on your blog … [Read more...]
How Can We Stay Abreast of Social Media Trends?
Following is an excerpt from an e-mail message that I recently received. (Please note that identifying information has been removed to protect the author’s privacy.) Hi Linnie: It was a pleasure meeting you and listening to your story at the … [Read more...]