PR in the Public Sector

Lydia Fink-Cox, our guest blogger, is a technical communicator and freelance writer and editor. A proud Michigan native, she currently resides in Kalamazoo with her husband and two children. Linnie is pleased to have Lydia as a guest blogger.

Public relations have long been used by individuals and corporations to improve or change their image. Successful PR can turn things around for an individual in a PR crisis or by a corporation trying to reinvent itself. However, I have noticed a new arena of PR: the public sector.

Here in Michigan, where we’ve lead the nation in unemployment in recent years, there have been numerous ideas tossed around about how to keep people and jobs here, how to increase tourism and how to turn things around for our state. Read the rest of this article »