Linnie’s Advice to Future Public Relations Professionals, Part 9: Balancing Work and Play

Part 9 continues the series of posts taken from my interview by a PR student working on a course paper. 

Question:
Is it an easy balance between your family and your business? Read the rest of this article »

Linnie’s Advice to Future Public Relations Professionals, Part 8: About the Job

Part 8 continues the series of posts taken from my interview by a PR student working on a course paper.

Question:
What is the best/worst part of your job?

Answer:
The best part of having my own PR firm is being my own boss. The worst part is not being able to help as many clients as we would like because of the challenging economic times.

How about you? What’s the best part of your job? What’s the worst part?

Linnie’s Advice to Future Public Relations Professionals, Part 7: PR Campaigns

Part 7 continues the series of posts taken from my interview by a PR student working on a course paper.

Question:
How do you come up with ideas for new PR campaigns? Read the rest of this article »

Linnie’s Advice to Future Public Relations Professionals, Part 6: Preparing for Public Relations

Part 6 continues the series of posts taken from my interview by a PR student working on a course paper. 

Question:
How do you go about signing new contracts and gaining new clients for your firm?

Answer:
To sign new contracts and gain new clients for my firm, I:

• Network with other PR professionals
• Blog
• Use social media
• Network with members of my target audiences

Currently, my company is developing a comprehensive plan to “put us on the map.” Once we begin implementing the plan, we will see an increase in the number of contracts and clients.

Are there other ways that you gain new clients? What works best for you?

Linnie’s Advice to Future Public Relations Professionals, Part 5: Running My Own Business

Part 5 continues the series of posts taken from my interview by a PR student working on a course paper.

Question:
What made you decide to go into business for yourself?

Answer:
I started my PR firm in May 2008 for several reasons. First, it was on my “bucket list.” (A “bucket list” is a list of things people want to accomplish before “kicking the bucket.”) My bucket list included starting a company before the age of 40. I accomplished that goal two years before turning 40.

The main reason I started my company is because I saw people less talented than me running successful PR firms, and I knew that if they could do it, then I could too. So many people profess to be true PR professionals, but many of them are not. I believe that organizations and individuals deserve excellent PR representation, and I knew I could provide it – and I do.

A few more reasons can be found in this blog article.

What about you? If you run your own business, please share why you went into business for yourself.