Linnie’s Advice to Future Public Relations Professionals, Part 7: PR Campaigns

Part 7 continues the series of posts taken from my interview by a PR student working on a course paper.

Question:
How do you come up with ideas for new PR campaigns? Read the rest of this article »

Treasuring Your Reputation and Brand

While in a restaurant drive-thru recently, I noticed two bumper stickers on the vehicle in front of me. I couldn’t resist photographing the bumper stickers and sharing them with you. Interesting, huh?  Read the rest of this article »

What NOT to Do in PR

It’s difficult taking off my PR hat, and I rarely do. I view most situations through a PR lens, and I proofread everything, including newspapers, movie trailers, highway signs and restaurant menus. While some might admire this characteristic, others might call it anal. I call it being thorough. Read the rest of this article »